Whether you are a business trying to improve your conversion rates or an influencer on the road to engaging more users, looking for ways to boost your Instagram presence may always be on your mind. While it can feel like the most overwhelming challenge at hand, it is not as tough as you think.
If you are struggling with securing enough Likes and comments on your Instagram profile even after the creation of excellent content, you are not alone. Finding recognition on a platform as competitive as Instagram can be a challenge but not an impossible one to win.
Here are some of the best ways to boost your engagement on Instagram.
1.Know Your Audience
Before you worry about securing more likes and comments, take a pause and ask yourself a simple question. Do you really think that you understand your target audience and their needs? If you hesitate to answer this question, it means that you need to improve on this aspect before taking any further steps.
You cannot create content that engages your audience without knowing what engages them and what draws them away. Luckily, getting to know your audience on Instagram has become a lot easier when you rely on Instagram Insights.
You can find the “Insights” section on your account. Under this section, seek “Audience’’ and click it to explore more details about your followers. Learning about different aspects, such as their age, gender, and active hours, can help you devise a foolproof marketing strategy for more engagement.
In addition, you can also look at the profiles of your competitors who stand out the most. See what is so wonderful about their content that drives more likes and comments on their content. Your findings can help you tweak your strategies for effective outcomes.
2.Create Engaging Content
It is evident that some content has more engagement on Instagram than others. The engagement an Instagram post gets is not solely based on luck. The quality of your content and its power to engage the target audience makes all the difference.
If you have been using Instagram for some time, you can look into your posts that get more engagement on your Instagram. Analyze the posts and see why this post worked well. Once you figure out what truly engages your audience, you can create more similar content for added engagement.
If you have not tried it yet, you can also look at Carousal’s posts on Instagram. These posts let the users interact and engage with multiple slides. Carousel posts have proven to be more interactive for the audience than posts with single slides.
3.Buy Instagram Followers
Growing your Instagram presence can be a bigger challenge than often perceived, especially if you are struggling in a competitive niche. Businesses can buy Instagram followers to boost their engagement and boost their engagement rates.
Most people agree that they are likely to trust Instagram accounts with more followers. Having more followers lets a person think that your expertise and quality products or services are the reason for you to have loyal followers.
Having many followers, well-crafted content, and an unmatched response time can come together to boost your presence and the engagement rates on Instagram.
4.Add a Call to Action (CTA)
A Call to Action (CTA) refers to the next step or action you want the people viewing your posts to take. You can use a mix of direct or softer CTAs on your website and social media platforms to get the desired results from your users.
You can also add CTAs to Instagram posts to boost engagement. A simple addition such as “Double Tap” or “DM us for more information” can encourage your followers to leave comments and like your posts. This lets the Instagram algorithm know about your progress through engagement rates.
If you are still unsure about which CTAs are the best additions to your Instagram profile, here are some of the best samples to consider.
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5.Focus on Visuals
Instagram is a visual platform. You cannot expect to win the hearts of the audience on this platform if you do not produce high-quality visuals. Simply posting pictures of your products or listing your services in the caption is not enough to stand out on a platform as competitive as Instagram.
You must ensure that the pictures and videos you post on Instagram are edited well to win over your audience. Quality visuals play a critical role in establishing you as an industry expert. Your competitors are already doing it, and you should stay behind.
Several picture and video editing tools can help you spruce up your visuals. Good quality content will not only gain more likes and comments but also be shared more. Every step leading from quality visuals lets the Instagram algorithm notice your progress through engagement rates.
6.Improve Your Response Rate
People often use Instagram as a source to come across brands, products, and services. Before making their purchase, they may have some questions to ask. They often want their concerns to be addressed in the comments or DMs.
Answering your followers’ questions and addressing their concerns is an opportunity for you to connect with them on a deeper and more intimate level. A smart business owner seeking engagement on Instagram will never miss out on this opportunity.
According to the Sprout Social Index, 16% of consumers expect brands to respond within minutes of reaching out on social media, while 69% expect a response in the first 24 hours. If they do not get a response in time, they are likely to start exploring other options.
Instead of letting your competitors make the best of your weaknesses, you need to improve your business’s response rate. A satisfactory response rate leads to more engagement on your Instagram and boosts your business’s conversion rates.
